A group of us just returned from an Arts Marketing Association conference in Gateshead, England, where much was learned about how arts marketing works in Europe, and in Britain specifically. General conclusion--there's a lot of great, audience-centric thinking happening... partly exemplified by this great white paper/prolegomena/manifesto from a consulting firm called Morris Hargreaves McIntyre called Insight required.
Make sure you catch the "seven pillars" diagnostic!
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