Orchestra WolfBrownified

Sunday's Inquirer had this interesting article about the Orchestra's new subscription program. It's based closely on work the a number of performing arts & presenting organizations have done with Wolf/Brown , an international consulting firm that's acquired considerable expertise in the last few years on the questions of arts attendance and in particular, the revitalization of orchestras. I wrote recently about their study about measuring the lasting impact of arts experiences, but this work on the changing nature of subscription audiences has been showing up in the offerings of several Philly organizations lately.